65dB, the global consumer and market research social listening practice of TBWA\Group has released a social insight report unveiling a new set of Asian beauty routines in 2020.

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With the pandemic causing a sharp rise in social media use – and netizens and influencers sharing millions of posts on a daily basis, showing their product usage, preference and interest – 65dB has leveraged social data to provide a reliable indication of the changing trends within different beauty categories (make-up, skincare, fragrance, haircare, and professional treatment) and identify positive areas of expression in which brands can position themselves to create meaningful ways to engage with their customers.