Asian Beauty Routines.
THE NEW NORMAL.

65dB, the global consumer and market research social listening practice of TBWA\Group has released a social insight report unveiling a new set of Asian beauty routines in 2020.

With the pandemic causing a sharp rise in social media use – and netizens and influencers sharing millions of posts on a daily basis, showing their product usage, preference and interest – 65dB has leveraged social data to provide a reliable indication of the changing trends within different beauty categories (make-up, skincare, fragrance, haircare, and professional treatment) and identify positive areas of expression in which brands can position themselves to create meaningful ways to engage with their customers.

This is a reduced version of the report. Get in touch for more information or other social-listening based insights on how brands can respond to consumer changes.