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Backslash is our proprietary tool for monitoring culture – powered by a network of over 250 Culture Spotters and a dynamic hybrid process of strategy, data, and content.
It tracks everything from daily global triggers to local viral news.
 
Backslash helps us jump into cultural conversations, identify brand opportunities, and be at the forefront of what’s happening.

GLOBAL CULTURAL TRIGGERS

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Bearing the Load  | Life on the Edge
04:41
Life on the Edge | Trailer
01:50
Village Revival  | Life on the Edge
05:34

ASIAN CULTURAL TRIGGERS

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