Backslash is our proprietary tool for monitoring culture – powered by a network of over 250 Culture Spotters and a dynamic hybrid process of strategy, data, and content.
It tracks everything from daily global triggers to local viral news.
 
Backslash helps us jump into cultural conversations, identify brand opportunities, and be at the forefront of what’s happening.

DAILY CULTURAL TRIGGERS

ASIAN CULTURAL TRIGGERS

GLOBAL CULTURAL TRIGGERS