We believe that culture is the biggest opportunity, and threat, to companies today. 

 From talent, to innovation, to growth, the tide of popular culture can make or break your business
before you know it.   

 
In a world of constant change and uncertainty, every business needs cultural intelligence to
stay ahead, stay relevant, mitigate risk, and unlock opportunity at every turn. 
Backslash is our proprietary tool for monitoring culture – powered by a network of over 250 Culture Spotters and a dynamic hybrid process of strategy, data, and content. It tracks everything from daily global triggers to local viral news.
 
Backslash helps us jump into cultural conversations, identify brand opportunities, and be at the forefront of what’s happening.

​After distilling and aggregating

all our cultural triggers, the emergence of a new trend is something we call an Edge  as it highlights territories that aren’t necessarily established yet, but are certainly emerging and growing.

 

They help provide direction on  evolving cultural, consumer and category behaviour.

Disruption® is our philosophy and methodology for solving business problems for brands. Being tuned to culture and applying science behind the strategy allows us to be fearless in taking risks and defying the status quo.

We help clients marry culture, data, and creativity to drive brand growth in the areas people truly care about, and thus gaining a greater share of the future.