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Disruption® is our philosophy and methodology for solving business problems for brands.
Being tuned to culture and applying science behind the strategy allows us to be fearless in taking risks and defying the status quo.
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We help clients marry culture, data, and creativity to drive brand growth in the areas people truly care about, and thus gaining a greater share of the future.
Disruption®
In times of crisis, we are best equipped to help brands manage disruption.
Since the Covid-19 outbreak, consumer culture has been changing at an unprecedented pace.
We launched our DISRUPTION® CLINIC service to help clients respond, recover, and revive from the crisis, by using our CQ data to identify key behavioural shifts, what role businesses will play in a post-covid world, and how brands should adjust to new social norms.
